WeText Selected as Text Messaging Partner by Pasadena Tournament of Roses®

Tournament of Roses volunteers will use WeText Emergency SMS/Text Alert System


PASADENA, CALIF. (Dec. 21, 2016) – WeText, a leading mobile communications technology company based in Orlando, Fla., has been selected by the Pasadena Tournament of Roses® to provide a best-in-class, SMS/Text-based Emergency Alert System for internal communication during 2016-2017 Tournament of Roses events.  

The WeText Emergency SMS Alert System allows users to send and receive instant text message alerts in the event of a public safety or medical emergency to enable the most rapid and efficient response. WeText’s 2-way text chat will enable real-time communications between teams, volunteers and organizers during official Tournament of Roses events including the Rose Parade and the pre- and post-parade viewing of the floats.

“Providing for the safety of the public and our dedicated volunteers is our top priority during the Rose Parade,” said Ed Corey, Tournament of Roses Chief Operating Officer. “Naturally, we hope we will never need to use the Emergency Alert text service, but having the WeText technology available will be a valuable tool in our internal communications efforts.”

More than 1,000 volunteers will be on hand to support the 128th Rose Parade, themed “Echoes of Success,” on Monday, January 2, 2017 in Pasadena.

“We are extremely proud to be supporting the Tournament of Roses with our mobile text platform that is at the forefront of direct messaging technology,” said WeText creator and CEO Mitesh Patel.

Text has a 95 percent open rate compared to 25 percent for email. As a leader in database optimization and two-way SMS/MMS marketing, WeText provides highly personalized, one-to-one interactive messaging to target audiences. Requiring no additional apps, software or hardware, WeText uses an easy-to-understand, web-based console to manage content and distribution.

WeText’s proprietary hybrid technology can reach over 6 billion text-enabled cell phones in more than 140 countries around the world, while allowing clients to sell tickets, merchandise, gift cards or subscriptions, facilitate surveys, voting, polling and RSVPs, offer live stream or pay-per-view events and even conduct fundraising. Users can enhance the power of text messaging by embedding multi-media content, plugins and credit card processing directly in the body of the text, solving an array of problems for a wide range of industries.


Media contact:  Charles Upchurch 919-277-1175


About WeText

WeText serves small, medium and large businesses, driving customers from digital and social media platforms into a powerful text marketing database, permitting clients to have two-way conversations with their customers with rapid delivery and pinpoint accuracy.  Boasting the lowest digital marketing cost for business and the highest ROI with text open rates up to 95 percent, text redemption rates 10X higher than print or emails, and text-to-web click-through rates over 36 percent.  For more information, please visit


About the Pasadena Tournament of Roses®

The Tournament of Roses is a volunteer organization that annually hosts America’s New Year Celebration® with the Rose Parade® presented by Honda, the Rose Bowl Game® presented by Northwestern Mutual and a variety of accompanying events. The 128th Rose Parade will take place on Monday, January 2, 2017, followed by the 103rd Rose Bowl Game.  For more information, visit Like us on Facebook, follow us on Twitter, Instagram and YouTube, and visit our blog at   


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