How Your Small Business Can Use Text Messaging

Small businesses have to be creative in their marketing efforts to compete with large chain companies. So why don’t you think outside the box and start texting? Think of a text campaign as a way to create relationships with each and every one of your customers. You want your subscribers to be excited when they receive your messages; not annoyed. Get started with these ideas…

Host a giveaway.

Pick a simple, but valuable prize. Store credit, a free t-shirt, a coffee cup, gift cards….any of these would do the trick! Promote the giveaway on social media, print flyers, send out text messages to current subscribers and even harness the power of word of mouth! This will not only engage current subscribers, but also grow your list with new ones.

Offer extra entries by asking your social media followers to re-post and create a fun #hashtag to easily find related posts.

Run a flash sale.

Create a sense of urgency by running a quick and fast promotion. You want to make the promotional period length reasonable, but also without running the promo for days on end. A longer promotional time means the lower you are on your subscriber’s list of priorities.

A simple SMS message such as “Show this text message to receive 15% off your total purchase” would be perfect for a quick promotion. You can even utilize one of our plugins that contain a one-button redemption to eliminate the chances of re-use.

Offer VIP access to products.

Reward your loyal customers with the opportunities to purchase products before they hit your store shelves. Offering your subscribers the chance to have something before the rest of the public gives them the sense of being a valued customer.

We want you to recognize the importance of text messaging and want you to have success! Have more questions about our technology? Email us at or chat with us below!

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2 thoughts on “How Your Small Business Can Use Text Messaging

  1. Marsha Kelly

    Thanks for these great small business marketing ideas. We tried the one you mentioned about a – Flash Sale – and it worked well. We sent – Get $25 off your next salon visit. We booked 5 new clients! Keep up the good work.


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