How Millennials Can Help Increase Your Customer Engagement
Did you know that 84 percent of millennials will act on a digital offer sent to them via text? This is information businesses should act and capitalize on quickly!
According to a study from September 2015, the most popular notifications were, not surprisingly, deals and discounts. Special deals, coupons, sales, customer rewards and new product or release information were the favorite types of messages. Store locations, hours and even in-store product location were other topics millennials wanted to receive notifications on. When asked about reasons for not acting on a notification or opting out of a subscription, responses included too many messages, lack of relevance and poor timing.
Considering that 78 percent of people spend at least 2 hours on their cell phone per day, coming up with an effective and successful text marketing campaign is relevant. We’ve compiled a few tips to help you create your campaign:
- Put some thought into your offers sent via text message. Show your subscribers the value of your text campaign to keep them from opting out.
- Connect regularly with your subscribers, but don’t be intrusive! We suggest no more than 5 text messages per month and deliver your messages after 9 AM but before 9 PM.
- Make your messages fun! Use our MMS capabilities to send pictures and videos to your subscribers.
You can try WeText for FREE and let text messaging work for you!