Case Study: L’Oreal, La Rouche-Posay Division
Objective: Communication at Conventions
Solution: SMS/MMS Communication and Marketing
Results: Information gathering and communication at events
La Roche-Posay is committed to making dermatological skin care accessible to those who need it, by partnering with dermatologists from the development to the recommendation of their products.
They are committed to offering highly effective products through a network of skin care professionals. The issue they are facing is when they are presenting at conventions and conferences often times the skin care professionals forget what time and location they need to be at when presentations are being made in specific conference rooms. In the past they would simply hand out a piece of paper with the information that would often get put in a bag and forgotten about. Now they communicate the same information via text to their customers. At the conventions they have doctors opt in to the platform via a short code with their keyword. They also gather additional data from the doctors so that they can do follow up appointments after the events. Upon opting in to the system a welcome message is sent along with the agenda of meetings that the customer can attend. Just prior to each presentation an alert notification is sent out to remind the customer where they need to be and at what time.
This method of communication has proven to be much more effective than just handing out a piece of paper. Attendance has increased at their presentations as a result of the WeText platform.
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