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Case Study: BASF Turf Management


Objective: Communication at Special Events

Target: Golf Course Superintendents

Solution: SMS/MMS Platform

Platform: WeText

Results: Instant Communication at Weekly Special Events

As one of the largest chemical companies in the world BASF is always looking for innovative ways to work with their clients.  Presenting top of the line turf management products to Golf Course superintendents is a key market for them.  The problem they were facing is when they bring these clients together at an event what is the best way to communicate with them on the fly.  WeText is who they turned to for an easy mobile friendly solution.   

BASF has innovative solutions that optimize disease, weed and insect control on golf courses. Year after year, BASF invests in research and development to provide new ideas to help maintain the turf regardless of the season.  On a weekly basis events are held for golf superintendents where many different products are introduced over a 3 day period.  With numerous people in attendance the challenge was communicating quickly with updates as to where they needed to be at these events.  Sending out a welcome text with the agenda is just one of the easy tools that was implemented.  As the events are held weekly and the timing of the agendas are the same BASF is able to utilize the scheduler within the WeText platform to send out specific messages at predetermined times as a reminder to the attendees.  

After utilizing WeText for many events BASF found that the system was extremely easy to use and more importantly that the feedback they received from their customers was very positive. Gary Myers from BASF stated “Training was great and we are getting great feedback on the service”.

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